Animax Asia is 100% owned by Sony Pictures Entertainment.   Launched on 1 January 2004, Animax is Asia’s first youth brand specializing in the fastest growing youth entertainment genre – Japanese animation.  Animax Asia’s programming strategy is to not only offer a dynamic line-up of the highest-rated, most popular anime programs as well as shows never before seen outside of Japan, but also original productions, music and technology-lifestyle programs, that are exclusive to Animax Asia.

It is the channel of choice for Asia’s trendsetters, image-conscious, tech-savvy youth and young adults, and individuals seeking a unique entertainment experience.  The channel now reaches over 29 million households across 21 countries in Asia (including Japan), and is set to become a leading iconic brand synonymous with popular youth culture.

Animax will be the Regional Broadcast Partner of the Convention. With regional feeds in 21 countries across Asia reaching over 29 million households, Animax will work together with PI Events to showcase this mega event and bring the hype of pop culture to viewers in the region. More information about Animax Asia can be found at:

www.animax-asia.com
www.animax-taiwan.com
www.animax-hk.com
www.animaxindia.com
www.animaxtv.co.kr.

MSN and Windows Live, the world leader in helping bring together all the relationships, information and interests people care about most, will be the Official Online Partner of the Convention.  Aside from providing an exclusive Windows Live Space to promote the "Singapore Toy & Comic Convention" and showcase winning works from the Convention's Photography Contest, MSN and Windows Live will also be delivering Convention news and updates through its Windows Live Hotmail, Windows Live Spaces, and Windows Live Messenger platforms.  Special Convention “emoticons” will also be available on Windows Live Messenger.

Agility Fairs & Events, a premier, world-class exhibition forwarding specialist with a vast network of 550 offices in over 100 countries in Asia-Pacific, Europe, the Middle East and the Americas will be the Convention’s Official Freight Forwarder and On-site Logistics Provider.   Agility will ensure timely delivery of shipments from countries of origin to the Convention, efficient on-site handling of exhibition goods in the event halls, and the safe return of shipments to their originating locations upon closing of the Convention.

Premier Hiphop Club in Singapore, The Butter Factory, is the Convention’s Official Club Partner for 2008.  Aside from being the preferred launch venue for the inaugural Convention press conference and exclusive after-parties, The Butter Factory will also be hosting Convention-related activities such as an interactive mural for doodling, display of customised toys, a special interactive animation for their video wall, meet & greet with selected artists, and displaying the works of finalists from the Convention’s photography contest at the Club.

Mikoishi, an award winning game development studio, publisher and technology provider specializing in online and multiplayer games based on original and licensed IP for PC, handheld, virtual console and 3G mobile platforms, will jointly organize the “Mikoishi Animation Competition” together with PI Events. Using Mikoishi’s “DropcastTM” characters, contestants will be required to develop a short 2D animation clip, showcasing the characters’ personalities through the animation.

PI Events, partnered with Movie Mania, Singapore’s premier costuming specialists, welcomes talented Cosplayers from the region to partake in the “CosCon @ Singapore Toy & Comic Convention 2008”, a Cosplay competition to celebrate movie & anime characters that appear in pop-culture.

PI Events and McDonalds gives the public a first peek at Singapore Toy & Comic Convention when they win tickets to the exclusive Preview Night through the McDonalds Lucky Draw!